The Creative Animal

Creativity is effortless. It is only when we put ourselves under pressure that our creative abilities desert us and the process becomes frustrating and difficult.

This course takes delegates through the lessons that improvisers have learnt through trial and error in the high-pressure environment of a live theatre: the blocks that prevent creativity and how to overcome them, how to access your creative talent, the nature of commercial creativity – the sort of creativity is appropriate and commercially successful – how to manage commercial creativity and the common misconceptions which block creative development.